Digital Marketing
Social Media Growth Campaign
Strategy and execution across Instagram, LinkedIn and X — content calendar, paid campaigns and analytics tracking.
- Client
- SaaS startup
- Year
- 2026
- Services
- Digital Marketing
3x in 3 monthsFollower growth
+45%Engagement
Consistent calendarPublishing
Figures as reported by the client at the end of the engagement. Hirelyx has not independently audited them.
The challenge
What was actually wrong
A pre-launch SaaS product with no organic audience and no reliable way to tell which channel was producing sign-ups.
Conversion tracking had been set up once and never verified, so historic performance numbers could not be trusted.
The solution
What we built
Analytics and conversion tracking were rebuilt and verified first, then a content calendar and paid campaign structure were launched against an agreed baseline.
Creative and audience tests ran on a deliberate schedule rather than continuously, so each result was attributable to a specific change.
Implementation
How the work was carried out
The sequence that mattered, including the decisions that prevented later rework.
Technology stack
- Meta Ads
- Content Strategy
- Google Analytics 4
- SEO
- 01
Measurement rebuild
Events and conversions re-implemented and reconciled before any budget decisions were made.
- 02
Channel selection
Effort concentrated on the two channels where the audience demonstrably was, rather than spread across five.
- 03
Content system
A repeatable calendar with briefs, so production did not depend on inspiration each week.
- 04
Structured paid testing
Audience and creative varied one at a time, with results logged per test.
Outcome
The product launched with an existing audience and a reporting setup the founders could audit themselves.
Visuals
Project visuals
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Want something like this for your business?
Tell us where you are now. You will get a written scope, a fixed quote and an honest answer about whether this is the right next step.
- A written scope and fixed quote before work starts
- Payments handled securely through Stripe
- Code, accounts and documentation stay yours
- Typical first reply within 24–48 hours